Infographics are a great method to create user engagement, and ultimately, lead generation. We can easily get caught up in the excitement of a new project, but don’t overlook the very basics of ‘WHAT NOT TO DO’ to ensure the infographics’ best ROI success.
1. DON’T RELY ON SHORT TERM TRENDS
Don’t create an infographic that is based off of short-term trends. Try to produce an infographics that is thought-leading, forward projecting, or that has the potential of continuously being referenced over time. Ask yourself if the infographic can be referenced for the next 12 months, or the next 12 days.
2. DON’T SHARE IT ON SOCIAL CHANNELS ONLY
Don’t do the same thing you’ve always done; don’t share your infographic on the same-as-usual and expected social media channels only, thus limiting your infographic’s potential reach. Find the audience whose interests fall within the theme of your infographic, and share it directly (email, direct message, etc.).
3. DON’T FORGET TO CITE THE SOURCE
If your infographic contains data points or facts that you researched, don’t forget to cite the source. By providing direct links/hyperlinks to the cited source, you give the infographic added credibility, especially if someone wants to attempt to discredit the information.
4. DON’T FORGET THE SMALL STUFF
As you create the infographic, think hard about your audience and what device they will be viewing the infographic on. If you believe that more of your users will view the infographic on a mobile device, keep things clear and simple, and perhaps, break the infographic up in to 2-3 parts. If your audience is on-the-go, create a video portion that has audio within.
5. DON’T PUBLISH YOUR INFOGRAPHIC ON ITS OWN PAGE
Don’t post your infographic on its own page. Always associate the infographic with something (a blog post, a tweet, a press release, etc.) so that you increase the SEO potential for the effort. Remember, the word count when embedding. On average, an article that hits the 1600 word count sweet spot according to HubSpot, will gain more clicks than those with under 1600.
6. DON’T FORGET TO ADD AN EMBED CODE
Never forget to add an embed code at the end of your article or on the infographic itself if it is an interactive one. By adding the embed code, you can ensure that whenever someone embeds your infographic, they are sourcing the image back to your location. You can also link the image back to your original blog post, and customize the text with a keyword you may be tracking.
7. DON’T GET WORDY & KEEP COLORS BASIC
Remember, the reason you are creating an infographic is to be visual. To add ongoing-and-ongoing words, only to shrink them down to font size 6, dilutes the purpose of the infographic itself. Additionally, if you use every color on the palate, visually, no eyes are drawn to the core message(s). Keep the text minimal and keep the color palate lean and consistent.