Category: Uncategorized

02
Mar

How to Align AR & PR Activities

Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental role in assessing the landscape and providing independent commentary when needed. Building relationships with key analysts has enormous potential and can strengthen media coverage for technology vendors as the more informed an analyst is about a company’s product or service.

Analysts spend significant time developing relationships with the media, often building a brand over years. These relationships cannot be underestimated and offer inordinate value to both the business and the analyst community.
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