Tag: digital content 2014

16
Jan

I Have Content, NOW WHAT?

‘Content Marketing’ was a big 2013’s buzzword and PR campaigns shifted their focus towards content generation to help boost profiles, brand awareness and even SEO.  A survey by the Content Marketing Institute showed us that almost 93% of marketers plan on using content marketing this year. In addition to written content, the industry is experiencing an infiltration of visual assets. 

The Companies able to make an impact and increase brand awareness in 2014 will be those that embrace new tactics outside of the standard infographic and video solution; making these products more interactive for specifically-tailored audiences.Continue Reading..