Tag: digital content

19
Dec

Rock Solid Media List To-Do’s

Content is only good if there are people to enjoy it, and share it. Before you write a pitch and begin outreach, you must be certain to have a rock-solid media list.

If you have access to databases like Cision or Meltwater things will be a little easier to organize, but that will only get you half of the way there. If you don’t have access to a database, that’s ok, too, because the majority of the following six steps will still apply.

How to Create a Rock-Solid Media List:

Step 1:  What Are You Pitching?
Review what you want to say then whittle it down 10-20 seconds.

Whether it’s an interview with an executive, a new product announcement, or a piece of killer content, you need to have a very clear and simple understanding of what you’re offering. You can’t build a targeted outreach list without knowing what your outreach will look like.
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18
May

Why Relevant Content is Key

Creating new content is a healthy and necessary practice of business in any industry.

Many companies choose not to allocate the time and resources towards content creation, and, as a result, they often fall short of marketing goals.

For companies that do partake in creating exciting content, the benefits are great. Internally and external, fresh content can provide a wealth of value for your business.  Here are a few reasons why content creation should be a part of every company’s communications plan.

1.  Customers will trust you
When you create content on a topic, you are projecting yourself as an expert in the field. Customers will feel inclined to trust you, based on all the wisdom you have shared.

2.  You look like an expert
If you want your customers to brand you as an expert in your field, you need to earn it. Create content that reflects your area of work will help define you as an expert in that field.

3.  SEO
Content creation is a key element of SEO and using content with the right keywords in the right places is a good way to promote web optimization for your landing page.

4.  Establishes your brand
To elevate your brand, content postings can help get your name out there and get your company recognized in the industry.Continue Reading..

02
Mar

How to Align AR & PR Activities

Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental role in assessing the landscape and providing independent commentary when needed. Building relationships with key analysts has enormous potential and can strengthen media coverage for technology vendors as the more informed an analyst is about a company’s product or service.

Analysts spend significant time developing relationships with the media, often building a brand over years. These relationships cannot be underestimated and offer inordinate value to both the business and the analyst community.
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11
Feb

Effective Newsletters in 5 Steps

How do we keep the bond with our customers and ensure we remain connected to our readers? Once you get past knowing that you have three basic hurdles to get over before your reader identifies with the content, you’re good:

  1. Many email wind up in SPAM
  2. Your subject line matters
  3. The attention span is >3 seconds to convince the reader you have something of value to them (remember, VALUE TO THEM, NOT YOU).

Once you meet the above requirements, keep in mind the below:

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16
Jan

I Have Content, NOW WHAT?

‘Content Marketing’ was a big 2013’s buzzword and PR campaigns shifted their focus towards content generation to help boost profiles, brand awareness and even SEO.  A survey by the Content Marketing Institute showed us that almost 93% of marketers plan on using content marketing this year. In addition to written content, the industry is experiencing an infiltration of visual assets. 

The Companies able to make an impact and increase brand awareness in 2014 will be those that embrace new tactics outside of the standard infographic and video solution; making these products more interactive for specifically-tailored audiences.Continue Reading..