Tag: Mobile marketing

20
Dec

Smart Agents Enabling Mobile Interaction

Albeit, I’m behind in my reading, I did finally finish Gartner’s Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing published in October, 2015 that dove into the evolving relationship between man and machine. What did I learn? Predictive technologies aren’t disappearing anytime soon. Gartner states:

  • By 2018, 20% of all business content will be authored by machines. 
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By 2018, 6 billion connected things will be requesting support.

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