Tag: PR firms in San Francisco

19
Dec

Rock Solid Media List To-Do’s

Content is only good if there are people to enjoy it, and share it. Before you write a pitch and begin outreach, you must be certain to have a rock-solid media list.

If you have access to databases like Cision or Meltwater things will be a little easier to organize, but that will only get you half of the way there. If you don’t have access to a database, that’s ok, too, because the majority of the following six steps will still apply.

How to Create a Rock-Solid Media List:

Step 1:  What Are You Pitching?
Review what you want to say then whittle it down 10-20 seconds.

Whether it’s an interview with an executive, a new product announcement, or a piece of killer content, you need to have a very clear and simple understanding of what you’re offering. You can’t build a targeted outreach list without knowing what your outreach will look like.
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02
Mar

How to Align AR & PR Activities

Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental role in assessing the landscape and providing independent commentary when needed. Building relationships with key analysts has enormous potential and can strengthen media coverage for technology vendors as the more informed an analyst is about a company’s product or service.

Analysts spend significant time developing relationships with the media, often building a brand over years. These relationships cannot be underestimated and offer inordinate value to both the business and the analyst community.
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11
Feb

Effective Newsletters in 5 Steps

How do we keep the bond with our customers and ensure we remain connected to our readers? Once you get past knowing that you have three basic hurdles to get over before your reader identifies with the content, you’re good:

  1. Many email wind up in SPAM
  2. Your subject line matters
  3. The attention span is >3 seconds to convince the reader you have something of value to them (remember, VALUE TO THEM, NOT YOU).

Once you meet the above requirements, keep in mind the below:

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20
Dec

Smart Agents Enabling Mobile Interaction

Albeit, I’m behind in my reading, I did finally finish Gartner’s Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing published in October, 2015 that dove into the evolving relationship between man and machine. What did I learn? Predictive technologies aren’t disappearing anytime soon. Gartner states:

  • By 2018, 20% of all business content will be authored by machines. 
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By 2018, 6 billion connected things will be requesting support.

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