Tag: tech PR in San Francisco

19
Dec

Rock Solid Media List To-Do’s

Content is only good if there are people to enjoy it, and share it. Before you write a pitch and begin outreach, you must be certain to have a rock-solid media list.

If you have access to databases like Cision or Meltwater things will be a little easier to organize, but that will only get you half of the way there. If you don’t have access to a database, that’s ok, too, because the majority of the following six steps will still apply.

How to Create a Rock-Solid Media List:

Step 1:  What Are You Pitching?
Review what you want to say then whittle it down 10-20 seconds.

Whether it’s an interview with an executive, a new product announcement, or a piece of killer content, you need to have a very clear and simple understanding of what you’re offering. You can’t build a targeted outreach list without knowing what your outreach will look like.
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11
Jul

Its Really Just Sales, Isn’t It?

Back in the day, my first job out of college was selling the lowest line of Xerox copy machines in California. I had to carry this Xerox machine to each appointment; business and consumer, and ‘selling-I-did.’

How did I sell back then? I created relationships with my prospects and gave them something to remember; in my case, my name was unique and I also donned big yellow rain boots because I couldn’t afford new shoes weekly from walking in the mud in a ranch-centric territory.

Jump forward two decades and not much has changed. I still believe that to foster strong relationships with media and analysts, we must first get to know them. I thought I might outline the steps of selling…well…anything; from copiers to networking and security PR pitches.

Get in the right mindset.
The first key to sell anything is about you and your mindset. If you are not fully confident (and calm), you won’t be able to convince anyone to listen to what you are offering. You must be ready to face a lot of NO’s, and know that, eventually, you will get to a YES.
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17
Apr

Top 7 Tips for an Engaging PPT

Recently, I have come up with pros and cons for PPT.  Albeit, we have all heard about ‘Death by PowerPoint,’ but it has become apparent that we can’t ignore PPT altogether. So, after lengthy review, I thought I’d share my Top 7 Tips for making your presentation look relevant, even if you aren’t a designer.

First, always consider your audience, the impression you want to make, and the top message points you want them to remember and act upon (as we now know that our brains work best in groups of three). So, here are seven tips as the evolution of PPT has evolved:

  1. Use a thin font
    Thin fonts with increased leading are popular. You may have seen the change on websites and on your phone. With the increased use of mobile devices, which have small screens, all aspects of design need to take up as little space as possible.
  1. Flat design with simple colors
    Remember when reflections, shadows, highlights were the rage? Flat design means ‘no fancy 3D look.’ Shadows are still used quite a bit, but they aren’t part of flat design. We also know that faded colors/pastels are less likely to look modern. They look great in some cases, but you’ll see more of the richer, saturated, complex colors, plus increased usage of grays and taupe’s.

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17
Jun

New Web Site: Think and Deliver

Today, Courtly & Company launched its new web site.

A radically different approach to public relations should equate a radically different style for a web site, yes?  We thought so.

Our new web site, with its sleek lines, provides a direct, streamlined, and easy-to-navigate approach to help you locate what you might be looking for.  As we continue to expand our Resources section in the weeks to come, you will soon be able to embrace visual interaction for needed advice, services and even purchases: video blogs, video tutorials, video demos, and even a video marketplace.

Courtly & Company’s approach to communications is unique. With our new web site, we will continue to deliver what we have been doing all along; a keenly smart approach to PR, and results (or, as we like to say, “Think & Deliver.”).