Infographics are a great method to create user engagement, and ultimately, lead generation. We can easily get caught up in the excitement of a new project, but don’t overlook the very basics of ‘WHAT NOT TO DO’ to ensure the infographics’ best ROI success.
1. DON’T RELY ON SHORT TERM TRENDS
Don’t create an infographic that is based off of short-term trends. Try to produce an infographics that is thought-leading, forward projecting, or that has the potential of continuously being referenced over time. Ask yourself if the infographic can be referenced for the next 12 months, or the next 12 days.
2. DON’T SHARE IT ON SOCIAL CHANNELS ONLY
Don’t do the same thing you’ve always done; don’t share your infographic on the same-as-usual and expected social media channels only, thus limiting your infographic’s potential reach. Find the audience whose interests fall within the theme of your infographic, and share it directly (email, direct message, etc.).
3. DON’T FORGET TO CITE THE SOURCEContinue Reading..