Resources

20
Jan

Just Sayin’ (RSA time, again)

Just Sayin’ as we Ramp Up to RSA

If you are like me, I wake each morning and review my flurry of emails and make multiple cups of the strongest coffee I can (albeit, I go the #DeathWishCoffee route), but security media are waking to literally hundreds, if not thousands of RSA emails.

Just sayin’ that there might be a few simple tips as we start each day with RSA media in mind:

  1. Make your email individual and personalized (or DM them through Twitter)

  2. Check what they wrote about in the past 24-48 hours (if nothing, perhaps review what they Tweet’ed or Posted)

  3. Make your point in the first 1-2 sentences (aim for above-the-fold)

  4. Have what you are offering available – (timing/calendars, final collateral, and even locations to meet)

  5. Get reservations at off-site locations early (which actually applies more to point #4 above)


RSA isn’t speed dating – build that relationship, and most important, keep it going well past RSA.

02
Jan

What Content is Easiest for Leads in 2019?

The frequency of how often communications teams change the need to measure results occurs about as quickly as my iPhone requests software updates—one day, it’s the web traffic, the next day, it’s visitor engagement, then it’s the open rate, and so on, and so on.

What remains the same is that communications teams are responsible for reporting on marketing qualified leads and marketing-assisted sales through content efforts. Providing your prospects with relevant, useful, timely, and valuable information is an extremely effective way to establish credibility as a brand and build trust.

Here are a few quick ways to use content as we get going in 2019.

Landing Pages
Your entire website is one giant piece of content, serving to engage and inform your audience through images, video, audio, and copy.

Continue Reading..

02
Dec

Rock Solid Media List To-Do’s

Content is only good if there are people to enjoy it, and share it. Before you write a pitch and begin outreach, you must be certain to have a rock-solid media list.

If you have access to databases like Cision or Meltwater things will be a little easier to organize, but that will only get you half of the way there. If you don’t have access to a database, that’s ok, too, because the majority of the following six steps will still apply.

How to Create a Rock-Solid Media List:

Step 1:  What Are You Pitching?
Review what you want to say then whittle it down 10-20 seconds.

Whether it’s an interview with an executive, a new product announcement, or a piece of killer content, you need to have a very clear and simple understanding of what you’re offering. You can’t build a targeted outreach list without knowing what your outreach will look like.
Continue Reading..

11
Jul

Its Really Just Sales, Isn’t It?

Back in the day, my first job out of college was selling the lowest line of Xerox copy machines in California. I had to carry this Xerox machine to each appointment; business and consumer, and ‘selling-I-did.’

How did I sell back then? I created relationships with my prospects and gave them something to remember; in my case, my name was unique and I also donned big yellow rain boots because I couldn’t afford new shoes weekly from walking in the mud in a ranch-centric territory.

Jump forward two decades and not much has changed. I still believe that to foster strong relationships with media and analysts, we must first get to know them. I thought I might outline the steps of selling…well…anything; from copiers to networking and security PR pitches.

Get in the right mindset.
The first key to sell anything is about you and your mindset. If you are not fully confident (and calm), you won’t be able to convince anyone to listen to what you are offering. You must be ready to face a lot of NO’s, and know that, eventually, you will get to a YES.
Continue Reading..

18
May

Why Relevant Content is Key

Creating new content is a healthy and necessary practice of business in any industry.

Many companies choose not to allocate the time and resources towards content creation, and, as a result, they often fall short of marketing goals.

For companies that do partake in creating exciting content, the benefits are great. Internally and external, fresh content can provide a wealth of value for your business.  Here are a few reasons why content creation should be a part of every company’s communications plan.

1.  Customers will trust you
When you create content on a topic, you are projecting yourself as an expert in the field. Customers will feel inclined to trust you, based on all the wisdom you have shared.

2.  You look like an expert
If you want your customers to brand you as an expert in your field, you need to earn it. Create content that reflects your area of work will help define you as an expert in that field.

3.  SEO
Content creation is a key element of SEO and using content with the right keywords in the right places is a good way to promote web optimization for your landing page.

4.  Establishes your brand
To elevate your brand, content postings can help get your name out there and get your company recognized in the industry.Continue Reading..

17
Apr

Top 7 Tips for an Engaging PPT

Recently, I have come up with pros and cons for PPT.  Albeit, we have all heard about ‘Death by PowerPoint,’ but it has become apparent that we can’t ignore PPT altogether. So, after lengthy review, I thought I’d share my Top 7 Tips for making your presentation look relevant, even if you aren’t a designer.

First, always consider your audience, the impression you want to make, and the top message points you want them to remember and act upon (as we now know that our brains work best in groups of three). So, here are seven tips as the evolution of PPT has evolved:

  1. Use a thin font
    Thin fonts with increased leading are popular. You may have seen the change on websites and on your phone. With the increased use of mobile devices, which have small screens, all aspects of design need to take up as little space as possible.
  1. Flat design with simple colors
    Remember when reflections, shadows, highlights were the rage? Flat design means ‘no fancy 3D look.’ Shadows are still used quite a bit, but they aren’t part of flat design. We also know that faded colors/pastels are less likely to look modern. They look great in some cases, but you’ll see more of the richer, saturated, complex colors, plus increased usage of grays and taupe’s.

Continue Reading..

02
Mar

How to Align AR & PR Activities

Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental role in assessing the landscape and providing independent commentary when needed. Building relationships with key analysts has enormous potential and can strengthen media coverage for technology vendors as the more informed an analyst is about a company’s product or service.

Analysts spend significant time developing relationships with the media, often building a brand over years. These relationships cannot be underestimated and offer inordinate value to both the business and the analyst community.
Continue Reading..

11
Feb

Effective Newsletters in 5 Steps

How do we keep the bond with our customers and ensure we remain connected to our readers? Once you get past knowing that you have three basic hurdles to get over before your reader identifies with the content, you’re good:

  1. Many email wind up in SPAM
  2. Your subject line matters
  3. The attention span is >3 seconds to convince the reader you have something of value to them (remember, VALUE TO THEM, NOT YOU).

Once you meet the above requirements, keep in mind the below:

Continue Reading..

20
Dec

Smart Agents Enabling Mobile Interaction

Albeit, I’m behind in my reading, I did finally finish Gartner’s Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing published in October, 2015 that dove into the evolving relationship between man and machine. What did I learn? Predictive technologies aren’t disappearing anytime soon. Gartner states:

  • By 2018, 20% of all business content will be authored by machines. 
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By 2018, 6 billion connected things will be requesting support.

Continue Reading..

17
Jun

New Web Site: Think and Deliver

Today, Courtly & Company launched its new web site.

A radically different approach to public relations should equate a radically different style for a web site, yes?  We thought so.

Our new web site, with its sleek lines, provides a direct, streamlined, and easy-to-navigate approach to help you locate what you might be looking for.  As we continue to expand our Resources section in the weeks to come, you will soon be able to embrace visual interaction for needed advice, services and even purchases: video blogs, video tutorials, video demos, and even a video marketplace.

Courtly & Company’s approach to communications is unique. With our new web site, we will continue to deliver what we have been doing all along; a keenly smart approach to PR, and results (or, as we like to say, “Think & Deliver.”).