Tag: courtly & company

25
Feb

Biggest Infographic Mistakes

I keep reading about the vital importance of content, however, I still see major mistakes being made with those whom claim to be Content Experts.
You have designed a perfect Infographic, but have you paid attention to the audience that will view/read it + have a clear call to action?  I see too many content strategists putting lengthy text into an InfoGRAPHIC which amounts to as much sense as a four page, 1,700 word press release.
Here are my Top 7 Tips for ‘sticky’ Technology Infographics:

 

  1. WHO WILL BE READING/VIEWING IT AND HAVE YOU DESIGNED IT SO THERE IS A CALL TO ACTION FOR THAT AUDIENCE/PERSON?
  2. Keep it visual—go easy on the text (an entire pass through should take >15 seconds)
  3. Use no more than 2-3 colors (too many colors distracts from the graphs of data).
  4. Keep the results clear
  5. Break up your themes with strong headers
  6. Have a clear Call-To-Action
  7. Turn it into a video

Happy designing and ping me for samples if you get stumped.

 

16
Jan

I Have Content, NOW WHAT?

‘Content Marketing’ was a big 2013’s buzzword and PR campaigns shifted their focus towards content generation to help boost profiles, brand awareness and even SEO.  A survey by the Content Marketing Institute showed us that almost 93% of marketers plan on using content marketing this year. In addition to written content, the industry is experiencing an infiltration of visual assets. 

The Companies able to make an impact and increase brand awareness in 2014 will be those that embrace new tactics outside of the standard infographic and video solution; making these products more interactive for specifically-tailored audiences.Continue Reading..