Over the past few months, I’ve had conversations with companies that are faced with a dilemma:  Management doesn’t allow enough time for big product roll outs and by the time they find out about a launch, they have little time, so they jump around at a happenchance speed, making mistakes.  My biggest advice tip?  The wrong mustard on a sandwich can be corrected—however, never make mistakes when courting media.  You don’t get a second chance to make a first impression. Continue Reading..