Tag: PR firms in San Francisco


What Content is Easiest for Leads in 2019?

The frequency of how often communications teams change the need to measure results occurs about as quickly as my iPhone requests software updates—one day, it’s the web traffic, the next day, it’s visitor engagement, then it’s the open rate, and so on, and so on.

What remains the same is that communications teams are responsible for reporting on marketing qualified leads and marketing-assisted sales through content efforts. Providing your prospects with relevant, useful, timely, and valuable information is an extremely effective way to establish credibility as a brand and build trust.

Here are a few quick ways to use content as we get going in 2019.

Landing Pages
Your entire website is one giant piece of content, serving to engage and inform your audience through images, video, audio, and copy.

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Rock Solid Media List To-Do’s

Content is only good if there are people to enjoy it, and share it. Before you write a pitch and begin outreach, you must be certain to have a rock-solid media list.

If you have access to databases like Cision or Meltwater things will be a little easier to organize, but that will only get you half of the way there. If you don’t have access to a database, that’s ok, too, because the majority of the following six steps will still apply.

How to Create a Rock-Solid Media List:

Step 1:  What Are You Pitching?
Review what you want to say then whittle it down 10-20 seconds.

Whether it’s an interview with an executive, a new product announcement, or a piece of killer content, you need to have a very clear and simple understanding of what you’re offering. You can’t build a targeted outreach list without knowing what your outreach will look like.
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How to Align AR & PR Activities

Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental role in assessing the landscape and providing independent commentary when needed. Building relationships with key analysts has enormous potential and can strengthen media coverage for technology vendors as the more informed an analyst is about a company’s product or service.

Analysts spend significant time developing relationships with the media, often building a brand over years. These relationships cannot be underestimated and offer inordinate value to both the business and the analyst community.
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Effective Newsletters in 5 Steps

How do we keep the bond with our customers and ensure we remain connected to our readers? Once you get past knowing that you have three basic hurdles to get over before your reader identifies with the content, you’re good:

  1. Many email wind up in SPAM
  2. Your subject line matters
  3. The attention span is >3 seconds to convince the reader you have something of value to them (remember, VALUE TO THEM, NOT YOU).

Once you meet the above requirements, keep in mind the below:

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Smart Agents Enabling Mobile Interaction

Albeit, I’m behind in my reading, I did finally finish Gartner’s Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing published in October, 2015 that dove into the evolving relationship between man and machine. What did I learn? Predictive technologies aren’t disappearing anytime soon. Gartner states:

  • By 2018, 20% of all business content will be authored by machines. 
  • By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.
  • By 2018, 6 billion connected things will be requesting support.

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