Tag: public relations and social media


Effective Newsletters in 5 Steps

How do we keep the bond with our customers and ensure we remain connected to our readers? Once you get past knowing that you have three basic hurdles to get over before your reader identifies with the content, you’re good:

  1. Many email wind up in SPAM
  2. Your subject line matters
  3. The attention span is >3 seconds to convince the reader you have something of value to them (remember, VALUE TO THEM, NOT YOU).

Once you meet the above requirements, keep in mind the below:

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Is Process Killing Your Office Productivity?

Processes are supposed to help organizations, improve efficiency for new hires and existing employees, and so on—but they can quickly get out of control.

Over the past fifteen years, the amount of procedures, vertical layers, interface structures, coordination bodies, and decision approvals needed…has increased by anywhere from 50 percent to 350 percent.

Why do we love process so much? It offers a way to measure progress and productivity, which makes people feel more efficient and accountable. When used correctly, processes should standardize and simplify the necessary tasks that keep business running smoothly. They should enable organizations to undertake complex work, particularly as an organization grows. Smart processes encapsulate bundles of organizational knowledge.

But it’s not a good thing when there are so many processes in place that they restrain the people they’re supposed to help. If your team spends its days asking for permission before executing, taking an hour to complete expense reports or time sheets, attending redundant meetings, or answering irrelevant emails, you’ve got a problem. Exactly when are employees supposed to find the time to innovate when every task or topic is labeled “urgent” and every deadline is ASAP? Something will eventually give, and that something is going to be the part of the job they can keep pushing off until later.

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Over the past few months, I’ve had conversations with companies that are faced with a dilemma:  Management doesn’t allow enough time for big product roll outs and by the time they find out about a launch, they have little time, so they jump around at a happenchance speed, making mistakes.  My biggest advice tip?  The wrong mustard on a sandwich can be corrected—however, never make mistakes when courting media.  You don’t get a second chance to make a first impression. Continue Reading..