How do we keep the bond with our customers and ensure we remain connected to our readers? Once you get past knowing that you have three basic hurdles to get over before your reader identifies with the content, you’re good:
- Many email wind up in SPAM
- Your subject line matters
- The attention span is >3 seconds to convince the reader you have something of value to them (remember, VALUE TO THEM, NOT YOU).
Once you meet the above requirements, keep in mind the below: